Finally! Hero Splendor Electric India Is Working! Launch and Development!
The electric vehicle (EV) revolution in India is gaining momentum, and Hero MotoCorp is making significant strides to stay ahead of the curve. The company is actively working on electrifying its popular Hero Splendor motorcycle, with ambitious plans for expansion and new product launches. Let’s take a closer look at Hero’s EV strategy, including upcoming models, production plans, and the competitive landscape.
Expansion of Portfolio
Hero MotoCorp has introduced a new subsidiary brand, “V,” which currently offers three electric vehicles. Sales have been steady, but the company is keen on expanding its portfolio. This move signals Hero’s commitment to innovation in the EV space.
Future Plans: More EVs by 2027
By 2027, Hero aims to launch six new electric vehicles, including the highly anticipated electric version of the Hero Splendor. This will mark a significant transformation for India’s best-selling commuter motorcycle, adapting it for the evolving market.
Development in Jaipur
The Hero Splendor Electric (codenamed “AEDA”) is currently in its early development phase at Hero MotoCorp’s technology center in Jaipur. Engineers and designers are working to ensure the electric version meets the expectations of the mass commuter market while maintaining affordability and efficiency.
Target Market & Production Goals
The Splendor Electric is designed for the mass commuter segment, making it an affordable and practical EV alternative. The estimated annual production volume is expected to reach 200,000 units, showcasing Hero’s confidence in the growing demand for electric two-wheelers in India.
Additional Models in the Pipeline
Apart from the Splendor Electric, Hero has other exciting models in the works:
- LX2 (2026 Launch): This model is expected to have an estimated annual production of 10,000 units.
- Aero (Kids’ Dirt Bike): The company has also showcased a kids’ electric dirt bike named Aero, catering to a niche but growing market segment.
Premium Electric Bikes Under Project ADEA
Hero is also developing two premium electric motorcycles under Project ADEA, aimed at delivering performance comparable to 150cc–250cc internal combustion engine (ICE) bikes. These high-performance EVs will have an estimated production capacity of 50,000 units annually.
Overall Production Goals
With the introduction of these new electric models, Hero MotoCorp’s total annual production capacity will reach 200,000 units within the next 2–3 years. This marks a significant milestone in its transition towards a fully integrated EV brand.
The Growing EV Market in India
The Indian EV market is expanding rapidly, with increasing consumer demand for sustainable and cost-effective alternatives. Most premium brands are launching their own electric models, and Hero MotoCorp is strategically positioning itself at the forefront of this transformation.
Long-Term Strategy & Competitive Edge
Unlike companies that make abrupt transitions when market trends shift, Hero MotoCorp is proactively planning its EV expansion. By rolling out a diverse range of electric vehicles ahead of time, the company aims to secure a first-mover advantage over competitors. This forward-thinking approach ensures that Hero is well-prepared for the inevitable mass adoption of electric vehicles in India.
