Summary of the Bajaj, Ather, Ola 2025 1st Week Sale ! Electric Scooter
- TVS Leads in Sales: TVS dominated the electric two-wheeler market in the first week of January 2025, achieving a 30% market share by selling 6,144 units.
- Overall Market Insights: A total of 20,181 electric scooters were sold in the first week of January 2025 across all brands.
- Key Factors for TVS’s Success: TVS’s affordable pricing, reliable products, extensive dealer network, and attractive features, including performance and range, contributed to its top position.
- Customer Preference: The TVS iQube’s design, which resembles traditional internal combustion engine (ICE) vehicles, appeals to customers who prefer simplicity over overly technological scooters.
- Competitor Rankings:
- Second Place: Bajaj with strong performance.
- Third Place: Ather Energy, selling 3,267 units with a 15% market share.
- Fourth Place: Ola Electric, facing a decline due to quality and service issues, sold 3,144 units (15.57% share).
- Challenges for Ola Electric: Ola’s declining trust among users due to product and service issues has impacted its sales. Improved service is critical for maintaining its market position.
- Other Competitors:
- Ampere by Greaves ranked fifth with 763 units sold.
- Revolt and RoMotocorp followed with 299 and 229 units sold, respectively.
- Market Trends: Economic factors, such as reduced buying power, are affecting the sales of electric vehicles. Consumers are hesitant to invest in new vehicles unless necessary.
- Future of Electric Scooters in 2025: Companies focusing on budget-friendly, long-range, and reliable scooters are expected to perform well in the evolving market.
