OLA Electric’s New Offer to Boost Sales
72-Hour Sale Announcement: OLA Electric launched a limited-time 72-hour sale, starting on the 12th and ending on the 14th of the month, with a potential extension based on past trends.
Claimed Discount vs. Actual Discount: Although the offer advertises up to ₹25,000 off, actual price reductions are much lower, typically around ₹3,000–₹5,000.
Model-Wise Pricing:
OL1 X2: Reduced from ₹74,999 to ₹59,999, offering a 60–65 km range.
OL1 X3: Available for ₹87,999 with a modest ₹3,000 discount.
OL1 X4: Discounted to ₹96,999 from ₹99,999, providing slightly better range.
OL7 X+: Priced at ₹94,499, featuring advanced navigation and app connectivity.
OL1 A: Price unchanged at ₹1,07,999; offers premium features like a touchscreen.
AA1 Pro2: Significant price cut from ₹1,55,000 to ₹99,999, offering a larger battery and top-tier features.
Design Similarities: Most OLA models share a uniform design, making it hard to distinguish them externally. Key differences lie in features and motor technology.
Service Quality Concerns: OLA’s after-sales service remains underwhelming, potentially pushing customers towards competitors.
Top Recommendations:
OL1 X+: Best choice for affordability and practicality.
S1 Pro2: Ideal for those seeking advanced features, higher range, and performance.
Sales Motivation: The offer aims to counter declining sales and maintain OLA’s position in the competitive EV market.
Market Standing: OLA recently ranked third in the top 10 EV manufacturers, highlighting the need to regain momentum.
Customer Targeting: The discounts cater to budget-conscious buyers who want reasonable features from a known brand.
Future Updates: The impact of this sales campaign will become clear in January’s EV sales report. The video concludes by urging viewers to like, share, and subscribe.