Finally, Ola Unveils The Production-Ready ROADSTER X Electric Bike! -

Finally, Ola Unveils The Production-Ready ROADSTER X Electric Bike!

Ola Electric’s Marketing Strategy

Ola Electric has mastered the art of creating anticipation before launching its new vehicles. Through strategic social media campaigns and teaser videos, the company builds excitement among potential buyers, ensuring that every launch receives maximum attention.

Launch of Ola Roadster X

Ola Electric has officially unveiled its first electric bike, the Roadster X. Initially showcased as a prototype, the bike is now production-ready and set to enter the market soon. This marks a significant step for Ola Electric in expanding its product lineup beyond electric scooters.

CEO’s Test Ride

To further boost excitement, Ola CEO Bhavish Aggarwal recently shared a video of himself riding the Roadster X at the company’s headquarters. This move not only confirmed the bike’s readiness but also gave potential buyers a sneak peek at its design and performance.

Upcoming Deliveries

The wait for the Roadster X won’t be long, as deliveries are expected to begin as early as next week. This quick turnaround from unveiling to delivery is part of Ola’s strategy to maintain momentum and convert interest into sales.

Compact and Budget-Friendly Design

Designed with budget-conscious buyers in mind, the Roadster X boasts a compact and sleek design. Ola aims to attract young riders looking for a stylish yet affordable electric alternative to traditional motorcycles.

Battery Variants and Pricing

Ola offers the Roadster X in three battery variants:

2.5 kWh – Entry-level option
3.5 kWh – Mid-range option
4.5 kWh – Top-end variant

Pricing starts at ₹75,000 for the base model and goes up to ₹1,00,000 for the highest variant, making it an attractive option in the electric two-wheeler segment.

Range and Performance

The Roadster X delivers impressive range options:

Base model – IDC range of 117 km
Top model – IDC range of around 200 km

However, real-world performance is expected to be slightly lower, with actual ranges reducing by 20-30 km depending on riding conditions.

Motor and Features

Powered by the same motor used in the Ola S1 Pro, the Roadster X features a chain-drive system for a more motorcycle-like feel. Other key features include: