Ather Rizta Z Introduces Multi-Language Support: A Game-Changer for Indian Users
Ather Energy has taken a significant step forward in enhancing user experience with its latest update for the Rizta Z electric scooter. The introduction of a multi-language stack addresses the growing need for regional language support, making the scooter more accessible to a broader audience in India.
Multi-Language Feature Update
Understanding the linguistic diversity of India, Ather Energy has rolled out support for eight regional languages: Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Malayalam, and Kannada. Hindi has been prioritized initially, ensuring that a large segment of users benefits from this feature right away.
Enhanced User Accessibility
The update significantly improves the usability of the scooter’s TFT screen, making navigation, system updates, notifications, and warnings easier to understand for non-English speakers. This customer-focused move enhances safety and convenience, catering to a wider audience.
Seamless Over-the-Air (OTA) Update
The multi-language support is being distributed via an over-the-air (OTA) update, ensuring that all Rizta Z users receive this feature without any additional cost. This hassle-free upgrade eliminates the need for physical service center visits, providing a seamless user experience.
Ather Rizta Z: A Quick Overview
The Ather Rizta Z is a high-performance, family-oriented electric scooter available in two battery variants:
- 2.9 kWh battery pack – Offers a range of 123 km.
- 3.7 kWh battery pack – Delivers a range of 159 km.
The scooter boasts a top speed of 80 km/h, and its pricing ranges from ₹1,26,499 to ₹1,64,999. However, real-world range may vary depending on riding conditions.
Smart Features & Pro Pack Benefits
The Rizta Z is designed with cutting-edge technology, including:
- TFT Screen for an intuitive display.
- Smartphone Connectivity for seamless interaction.
- Google Integration to enhance the riding experience.
For users looking for additional premium features, Ather offers a Pro Pack at an extra cost of ₹20,000. This includes:
- Traction Control for improved stability.
- Reverse Mode for easier maneuvering.
- Auto Hold to prevent rolling on inclines.
- Smart E-Mode for optimized efficiency.
- Mobile Charging for on-the-go convenience.
Notably, the multi-language update is free and does not require a Pro Pack subscription.
Industry Impact & Future Implications
Ather Energy’s move to introduce regional language support sets a new industry benchmark. Given that many Indian users are more comfortable with their native languages than English, this initiative is expected to resonate strongly with the market. The update also prompts other EV manufacturers to follow suit in making their technology more inclusive and accessible.
